McDELIVERY

A self-initiated redesign of a mainstream fast-food delivery app. The goal was not a restyle: it was to shorten the distance between opening the app and confirming an order, without losing the promotional density the business depends on.

• Promo banners compete with the primary order action
• Menu categories buried under carousels
• Cart edits require leaving the checkout flow
• Order tracking gives status, not expectation
• Repeat orders take as many taps as new ones

Three archetypes shaped the work: the late-night repeat orderer, the family bulk orderer, and the deal hunter who opens the app only when there is a promotion.

Priority was given to the repeat orderer — highest frequency, lowest tolerance for friction, and the group whose behaviour is easiest to design a shortcut for.

The app is optimised for browsing offers, while most people arrive already knowing what they want.

• 'Order again' as the first home module
• Persistent, editable cart drawer
• Category rail pinned above promotions
• Tracking with a time expectation, not just a status
• Deal hunters get one consolidated offers tab

Item customisation moved inline, so extras are chosen without opening a new screen, and the checkout summary stays visible while editing.

Stronger type hierarchy, larger food imagery, and a single accent for actions so the promotional colour no longer competes with the buttons.

Redesigning a household product is a lesson in restraint: every element is there because some business need put it there. The interesting work was sequencing, not deletion.